Our carefully chosen core values

Our Pet Parents® Pack is made up of real-life pet parents who adore those wet noses and sloppy kisses just as much as you do.

Whether it is our day-to-day duties or a big-time decision we have to make, the root of our actions are based off of our core values.

As a pack, we chose these values to best reflect the type of people we strive to be in our everyday lives, personally and professionally.

Pets are Family

We treat our pets just like we treat our humans. We believe pets deserve their own toy box. We spend more money on our pet's haircuts than our own. Pictures of them take up more space on our phones than selfies. We research and care about what goes into our pets' bodies. We celebrate their birth and adoption days. We cherish every moment we are blessed with their companionship.

We are dog people. We are cat people. We are pet people. Pets are family.

Man's Best Friend

Whether its our customers or our pack, we value our relationships and always go above and beyond. We are caring and thoughtful about our customer's experience. We strive to surprise and "WOW" with action.

Our team, known as our pack, relies on each other in order to accomplish our common goals. This means, keeping ourselves & each other accountable, being transparent, communicating clearly, and always thinking of others.

My Favorite Toy

Dogs are passionate about their favorite toy, bone, ball, teddy, stuffed porcupine, you name it. We get excited when we talk about the work we do. We love our favorite ball and love playing with it all day. We "nerd out" on the details.

We are not waiting for the clock to hit 5pm. We leave it all out in the yard - we don't half ass. Our pack is passionate.

Every Sniff Matters

We are not surface level thinkers. We sniff & analyze everything, think deeply about variables and piece together different smells to form strategies, plans, and conclusions.

We are continuously questioning everything. Why do we do it this way? How do our customers feel? How can we do better?

Top Dog

We are the top dogs of our domains, if we're not today, we will be and will work harder than the next to make it happen. We take ownership of our work and are constantly improving. We go the extra mile to push the boundaries to stay on top.

We do more with less. We're resourceful. We work with a sense of urgency, but we work smarter, not just harder. We add value to everything we do, to move the needle.

Be a Tail-Wagger

Dogs are always excited, energetic, and happy - their tails always wag. We aspire to be tail-waggers like them. We are positive, no matter the situation. We find & embrace the good in all outcomes. Even if we piddle on the floor, we learn from our mistakes, and continue on. We are playful and fun. We are always down for a game of fetch.

We know this is work, but we like to have a doggone good time.

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