Sustainable by design
From renewable materials to reduced packaging waste, we make eco-friendlier choices accessible and achievable.
Better for Them
Because they count on you for everything.
Every tail wag, purr, and paw tap is fueled by the choices you make. That’s why we design products that support your furbaby’s physical and emotional needs with intention, safety, and love.
Safety beyond standards
We use baby product testing protocols to ensure everything we make exceeds safety benchmarks. Because your pet deserves the same level of care you'd give any family member.
Transparency you can trust
Ingredients. Materials. Science-backed data. We believe pet parents deserve the facts - no fluff. So we share what matters, and why.
Holistic design, species-first thinking
Their biology, behavior, and senses are different than ours. So we design for them - not by adapting human products, but by understanding how they experience the world. From fragrance-free formulas to chew-safe textiles, we obsess over the details that make a difference.
Better for You
Because caring should feel rewarding, not overwhelming.
You do so much. We help make it easier. Every product is built to reduce stress, save time, and help you feel proud of the care you give - so you can focus on the moments that matter.
Simple solutions for real pet parents
Designed for busy mornings, no-free-hand moments, and 3am messes. Everything works the way you wish it did—so care feels easier, faster, and more you.
Value without compromise
Smart made simple. Thoughtfully designed to feel premium, priced for real life. Fewer steps, no stress—just confidence and quality you can count on, every single time.
Empowered by connection
There’s a unique pride in knowing you are the reason their tail wags or their purr rumbles. Our products help you strengthen that bond—physically, emotionally, and intuitively.
Better for the Planet
Because loving them means protecting their world.
Our pets don’t just live in our homes - they live on this planet with us. And when we make smarter choices, we make it better for them, too.
Waste less, love more
Reusables like Pawtect® Pads and washable Dog Diapers replace disposables with comfort, quality, and care. Reusables, recyclables, and materials that matter.
A conscious supply chain
We optimize logistics to cut emissions and offer programs like Repair or Replace to keep products out of landfills. Sustainability shouldn’t be hard - just mindful.
Lowering emissions
Transportation is a key area where we reduce our environmental impact. We consistently optimize our logistics to minimize carbon emissions by reducing packaging weight, consolidating shipments, and choosing more eco-friendly transportation methods.
Repair or replace program
Pet parents can return used or worn-out products to Pet Parents® for recycling or repurposing, & receive replacement products at a discounted rate. This reduces waste and ensures the responsible disposal of materials.
