Every sniff matters & thoughtful empathy.
We sniff & analyze everything. We empathetically think deeply about variables and piece together different smells to form new ideas and solutions.
We continuously question everything.
We do the homework.
We do the research, so you don’t have to. From avoiding common allergens like chicken to crafting transparent labels and expert content, we make pet parenting simpler - so you can focus on giving your furbaby the best care. Because an informed pet parent is the best pet parent.
Holistic design, species-first thinking
Their biology, behavior, and senses are different than ours. So we design for them - not by adapting human products, but by understanding how they experience the world. From fragrance-free formulas to chew-safe textiles, we obsess over the details that make a difference.
Democratic design.
For both pets & their parents at the center.
It has five dimensions, function, quality, price, form & sustainability. In balance at all times. We put your furbaby at the center first, work outwards, then you at the center, and work out. We design from the center & outward, keeping the five dimensions in balance the entire way.
Our process has led to numerous breakthroughs, inventions, innovations, and thought leadership that has now gone on to become industry standards.
Safety beyond standards.
We use baby product testing protocols to ensure everything we make exceeds safety benchmarks. Because your pet deserves the same level of care you'd give any family member.
We create products for one of the two most innocent populations—pets, and their nurturing parents. We take this very seriously, & never waver on the quality of our products.
Value without compromise
High-quality and long-lasting products that are as affordable as they are effective. Durable now. Saves you later.
This is one reason why we have over 82,000 5 star reviews & are trusted by families like yours.
Transparency you can trust
Ingredients. Materials. Science-backed data. We believe pet parents deserve the facts - no fluff. So we share what matters, and why.
Obsessive constant improvement
It never stops. We’re committed to the philosophy & process of constant improvement. We believe the brand, products, & information you go to for help should too.
This is why we created one of the most robust product tracking systems in the pet industry. Every Pet Parents® product has lot numbers, version numbers, and convenient digital product reporting tools. We use this information to validate improvements, while also giving pet parents a convenient way to report the very unlikely event of a defect.
We stand behind our products with multi year warranties because we’re confident in what we create and we don’t take for granted the trust or hard earned money you invest in our products & services.
